Casey Reid — Product Design

B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

Background

My Approach

Discovery

Conducted usage analytics triangulation, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 2.1x improvement in engagement.

B2b Marketplace

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're building your product, this mindset matters.