Real Estate Search

The Challenge

My Approach

Research

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Real Estate Search

Shipping quality design requires collaboration and iteration. I've learned how . The implications matter for teams and organizations.

Key Takeaway

Whether you're designing your product, this approach applies.